Nyenrode Business University visits GSD

Dr. Jon-Hans Coetzer, General Manager of the Geneva School ofDiplomacy and International Relations (GSD) delivered a special lecture on Tuesday, July 8th 2011, to a delegation of Master-levelstudents from the Nyenrode Business University, the Netherlands focusing on Diplomacy and Business Management. The lecture dealt with suggestions on what global companies could learn from diplomacy and how global companies could improve their effectiveness by setting up a company-wide Business Diplomacy Management function.